• Joe Canterbury, long-time Starbucks global business development executive, joins Appconomy
  • Apr 11,2012


    Austin, TX, USA and Shanghai, CHINA [April 10, 2012] - Appconomy, Inc. announced today that Joe Canterbury, a key executive responsible for international business development for Starbucks for more than a decade, has joined the company to lead its global market operations, including Marketing, Sales, Business Development and Support functions.


    Mr. Canterbury had been with Starbucks since 2000, with his most recent position being Vice President of International Business Development. In that role, he was responsible for executing key strategic Retail and Consumer Product Goods projects for Starbucks in China, India, Brazil, and across Europe. He spent his first six years driving the international expansion strategy and entry into numerous new markets & channels across Asia, Europe and Latin America and then moved in 2007 to Amsterdam, where he was responsible for all new businesses and markets in EMEA (Europe, Middle East & Africa). This was followed by a stint running Starbucks Germany before returning to a global role in Seattle.


    Before joining Starbucks, Mr. Canterbury held various management positions with Daimler based in Germany and Singapore. While in Singapore, he drove M & A and Partnering strategy and projects across Asia. He received a Masters in International Business from Johannes Kepler University in Linz, Austria and his MBA from Texas A&M University’s Mays School of Business.


    “Joe Canterbury is the perfect person to guide Appconomy’s global market operations,” said Brian Magierski, President and co-CEO of Appconomy, Inc. “The combination of his global business & retail experience and success as a leader with some of the most respected consumer brands make him uniquely suited to execute Appconomy’s global strategy of launching in China. With his first-hand knowledge of the success of Starbucks’ mobile app in the U.S. market, he also understands Appconomy’s vision for powering unique mobile marketing and commerce capability merchants globally.”


    Fueled by its strategic alliance with Neusoft Corporation, its $10 Million Series A financing led by Qiming Ventures in December 2011, and an expanding Shanghai-based team including US executives Brian Magierski and Steve Guengerich, Appconomy is now poised to launch a game- changing mobile marketing and commerce marketplace in the world’s most important retail growth market, connecting merchants of all sizes to their customers in relevant and powerful new ways.


    “Joe Canterbury understands what big brands need and how to serve their business objectives while delivering an outstanding experience to customers, having led international business development for one of the world’s most iconic, admired brands at Starbucks,” said Steve Papermaster, Chairman and co-CEO of Appconomy. “We’re thrilled to have Joe join our team, develop our business partner and brand network, and lead our marketing and sales efforts, initially in China and, over time, around the world.”


    About Appconomy, Inc.


    Appconomy operates a cloud-based platform  that directly for mobile marketing and commerce connects consumers and merchants through its AppWalletTM marketplace and apps for smartphones, tablets, and feature phones.


    For more information, visit www.appconomy.com


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